I love this new collection in H&M! It's called the ''CONSCIOUS COLLECTION.'' The meaning behind this collection is part of H&M's work towards a more sustainable future in fashion. They are a long term company and are always looking for ways to help other people and the enviroment.
This collection is super fresh. I love the safari inspired feel it has to several pieces in the collection and the different materials E.g - strong cotton V.s sheer and silk. Combining different qualities of fabric definitely results in a more unique outcome.
The colour palette they have chosen for this collection is various different muted tones with the odd splash of zesty lemon or salmon, which are the perfect S/S 2013 colour trends.
For more information on this fabulous collection, check out the links below.
Jessica xo
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